THE REASA REPORT

Real Estate Automated Service Associates, LLC (REASA) has created the REASA REPORT, an internet accessible tool that provides home buyers, home sellers, commercial firms and the banking industry with a cost-effective, accurate and dependable way to obtain the value of a home. REASA combines the principles of traditional appraisals with high-tech, state-of-the-art statistical and econometric modeling, and then applies geographic data analysis to produce property value reports. The REASA REPORT revolutionizes the industry by allowing both consumers and commercial users the ability to estimate the value of a home in minutes instead of weeks, with unprecedented accuracy and dependability.

In industry terms, The REASA REPORT is produced by an "automated valuation model" system. Behavior of buyers/sellers in the market place is modeled and then applied to property characteristic data. The value-adjusting statistical model used by REASA takes into account the influences and judgments used by experienced professional appraisers when they appraise a property. In the REASA model, a geographic area (metropolitan, county, SMSA, etc.) is processed and for each property a valuation and a rating is produced. The results are updated quarterly, or earlier if there is a significant economic or physical change in the area (e.g. industrial facility establishment or closing; severe storm damage, etc.).

Both AVMs and traditional appraisers use information gathered and maintained by local government assessment authorities. What sets the REASA REPORT apart from traditional appraisals and all other AVMs is the REASA Location Index. Real estate value is primarily about the location of a property (all professional appraisal societies consider location the most important single contributor to property value). The unique REASA Location Index is based on a set of economic influences from an extensive review of sold properties and their location within a geo-political area. The Location Index is the first empirically supported adjustment for location that is without bias or discrimination.

REASA developed three types of reports:

REASA is designed to provide quick and easy access to anyone interested in the value of residential real estate. Consumers can use it to verify the accuracy of their property tax assessment, avoid unnecessary mortgage insurance payments, as well as know the estimated value of a property they consider for purchase, sale, home equity loans or refinancing. Commercial firms involved with finance, real estate and development can use REASA as they rely daily on property values to support business decisions and meet regulatory requirements. The banking industry can use REASA to obtain property values to evaluate mortgages and home equity loans.

Other sectors that can utilize REASA include Realtors, insurance companies, industry regulators, and policy makers.

REASA has the most knowledgeable experts in the field of automated value models. You can count on REASA to provide the best estimate of likely market value that the existing data will allow.

Commercial account holders can obtain a REASA REPORT at www.reasa.com.

Consumers can obtain a REASA REPORT at www.propertyvaluenow.com.

---

© 1999-2003 Real Estate Automated Service Associates, LLC. All Rights Reserved
Access constitutes acceptance of our Terms & Conditions.
Page Text Last Updated: September 01 2003 20:50:14.