REASA
Real Estate Automated Service Associates, LLC.
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REASA Founder Wins IAAO Distinguished Research and Development Award for 2000
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COMPANY PROFILE

Real Estate Automated Service Associates (REASA) is a Limited Liability Company, organized under the laws of the State of Delaware.

REASA generates property value reports. Initially, a sophisticated valuation model is applied to property location, property characteristics and economic data obtained from county records and other sources. The REASA model employs algorithms that take into account the influences and judgments used by experienced professional appraisers when they appraise a property. An entire geographic area (metropolitan, county, SMSA, etc.) is processed through the REASA model and for each property a valuation and a rating is produced. The results are updated monthly, or earlier if there is a significant economic or physical change in the area (for example: an industrial facility opening or closing; severe storm damage). Users query the system via Internet connection and are provided with a report on the subject property. Reports may be designed to respond to particular user requirements. REASA currently offers reports that provide an evaluation (statistical prediction of likely market value) plus a set of characteristics such as square footage, number of bedrooms or bathrooms, etc. that are useful for verification of other estimates.

REASA will soon provide Valuation/Comp Reports, also. They will contain all data contained in the above report on the property, plus comparable sales data.

These reports are valuable to all property value information users. Examples of users are those who would utilize the information for purposes of making second mortgages and home equity loans, appraisers, mortgage insurance providers, property insurers, investors, developers, Realtors, individual home buyers, industry regulators, policy makers, local government assessors and property owners wishing to verify assessment or requirements for continuing Personal Mortgage Insurance (PMI). Financial institutions can use REASA evaluations as a valuable tool for making loan decisions. This saves processing time and it saves money for the institution and for its customers.

Unique Features - REASA conducts econometric modeling of the population of variables (property characteristics) associated most closely with predicting the value of any given property. REASA products are distinctly different from all others currently being offered on the market. REASA's most distinctly unique feature is that it uses location value response surface techniques when calculating the value of a subject property's physical location within the geographic area being modeled.

REASA's other unique features are its pre-calculation and periodic value updates. In response to a user query by property address, REASA provides a value for the user and a Quality Statement describing the base data used in producing the evaluation.

REASA has outperformed all AVMs against which it has been tested in terms of speed, accuracy and reliability. Its unique econometric modeling capability maximizes the validity of its property evaluations, and provides a basis for supporting its results.


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